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Pivot, Don’t Pause: Marketing and Business Development for Law Firms During COVID
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When: Tuesday, October 20, 2020
2:00 - 3:00 pm
Where: Zoom
United States
Contact: Debbera Hypke

Online registration is closed.
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Fall is typically law firm’s big season for marketing and business development efforts. With conferences, sports and big dinners all paused, many attorneys are struggling to find ways to make meaningful connections with clients and prospects. How have some firms been able to pivot quickly, while others are struggling? What are the tools your attorneys need to show value in new ways? What are forward-thinking firms doing to prepare for the holiday season and beyond?

Join ALA Chicago for this program and come away with:

  • How your firm can pivot to ensure it staytop of mind with clients and prospects
  • How Administrators can support attorneys in these efforts
  • Tips for overcoming objections and securing buy-in on new approaches
  • Big and small ideas for positioning your firm when the pre-COVID playbook no longer works

Jocelyn Brumbaugh has 20+ years in marketing and communications roles at top law and financial services firms, including Baker McKenzie, Foley & Lardner and Citadel. As the founder of Builden Partners(formerly The Brumbaugh Group), Jocelyn and her team provide marketing strategy for law firms – from boutiques to the best-known global brands – raising their profile, managing rebrands and serving as their outsourced marketing department. In 2006, she founded the Legal & Professional Services Council,which she has grown to a 600-member 501(c)(6) organization known in the legal marketing community as the source for high-quality programming on best practices in business development, marketing and communications.